1) What are your ethics concerning design?
I am not sure if I have specific design ethics. All I can say is that I like to practice design in areas where it is not commonly used… In my case, it is for development work in Southeast Asia at the moment. Helping local communities and encourage them to develop a better understanding and appreciation for design in relationship to their local culture and practical needs.
2) What do you think the key role of a graphic designer is in society, environmental and sustainable design?
The role of a graphic designer (and designers in general) is to introduce new ideas while at the same time understanding real needs. A designer needs to increasingly understand his/her role in society, to help build better lives, and not just produce for the sake of producing something new. Design in my opinion should serve the people first, and make sure that it is not redundant. It should also inspire and influence in a positive direction.
3) And as a designer what do you think good graphic design can help bring social awareness, inspire, influence, and/or persuade the viewer to act on environmental issues.
It is difficult to change the way people behave and consume. But it is the responsibility of designers to work in ways that can benefit people and places as opposed to harm them. Too much design is currently used for commercial purposes and not enough in the field of development and sustainability. It is slowly changing. But designers also need to educate themselves on those bigger issues and work outside their own realm. Designers alone cannot change the world. Change is about collaborative effort across many disciplines.
Questions asked by a student from Sunderland, UK